Deep Blue Sky are very proud to announce launch of a full redesign of leading travel website, Just the Flight.
We were approached by the Online Retail Travel Group to provide an exciting redesign to the existing Just The Flight website. The introduction of the Google Panda algorithm in particular forced a re-think for the web strategy and necessitated an increased focus on the users of the website. Deep Blue Sky's proven experience in this field came to the fore.
We worked closely with key staff at Just The Flight and followed our design strategy in first understanding their priorities before creating the structure (layout) and visual design for the website, within the constraints placed upon us.
Having redesigned the key pages of the site and had them approved we translated this into markup and client-side functionality and delivered the results to Just The Flight for implementation.
The project ran smoothly with excellent communications between Just The Flight and Deep Blue Sky and the project was delivered on time and on budget.
The resulting website improves usability, navigation and functionality throughout, while reflecting the company’s revitalised web strategy and brand.
Simon
A noticeable increase in bookings...
The impact of Deep Blue Sky's redesign of JusttheFlight.co.uk was felt within hours of going live with a noticeable increase in bookings.
Their objective approach to website design shows that they're in control of the outcomes every step of the way; a fact borne out by the numbers.
They were also sensitive to our existing on-page SEO, ensuring that the new design didn't negatively impact our search engine rank. We're now greatly looking forward to getting the next project underway.