DeepBlueSky are pleased to announce the launch of the new website for Powabyke, UK's premier electric bike manufacturer.
Supporting and portraying the Powabyke brand through their new website was a given from the start of this project. It emerged that the main challenge was to design and develop a site that provided the experience required by 2 distinct audiences with differing needs; customers and dealers.
What We Delivered
In order to meet this challenge the design we produced included:
- A clean and modern aesthetic that allowed focus to remain on the products
- A clear and descriptive primary navigation that allowed both Customers and Dealers to access the information they required
- Effective use of Product and “lifestyle” imagery
- Clear Links and Calls to Action leading to the Customer and Dealer information zones
A Foundation for Development
In building this site we made use of our Spirit Framework development platform that can integrate Content Management, eCommerce, CRM and email marketing without the necessity of a full re-build. In doing so we have provided a web site that will be able to grow with Powabyke.
We are presently working with Powabyke to introduce eCommerce functionality to allow customers to purchase spares and accessories online.