Moody Yachts, a luxury yacht charter and sales brokerage in Golfe-Juan, South of France, have trusted Deep Blue Sky with the redesign and redevelopment of their website; launched today.
Preserving SEO Strengths
The Moody website which we are replacing today already enjoys an extremely good standing with Google so it has been imperative to ensure that the new website preserves those aspects of the old website that draw traffic.
Coupled with the skilled man-hour requirement of transferring all the information held within the previous, static website Deep Blue Sky have developed the site in two halves. While much of what you see is totally re-developed within the Spirit Framework the Motor Yacht Charter and Motor Yacht Sales sections of the website are generated using a mixture of the old Dreamweaver Content and the new aesthetic framework.
This ensures content continuity and a smooth transition without disrupting those pages that draw considerable traffic from the search engines.
Making Maintenance Easy
The Motor Yacht and Sailing Yacht Sales sections have been completely overhauled and are now managed through the Spirit Framework. Despite the complexities of a full boat sales listing Spirit allows the team at Moody to update the fast paced brokerage portion of the website quickly and easily.
Spirit is also learning; enabling us to cross-reference similar boats to make navigation easier for the buyer.
Challenges
- SEO
Preserve the strong SEO standing of the previous website
- Detail Presentation
Present detailed boat listings in a clean, easy to read format
- Simple Updates
Make it easy for Moody to add boat listings, in detail.
- Room to Grow
Provide a strong content management framework that will allow the site to grow
What do you think?
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