Google Analytics Goal Conversion

Last Update: Monday, January 2011

• [v1.2] Fixed: Handling of few goals.
• [v1.1] Fixed: Handling of numbers > 999 (with commas)
• [-] Added: Source of the link for Chrome users...

Google Goal Conversion Values

Google Analytics Goal Conversion analysis is great... but on thing that annoys me slightly is that it only shows conversion as a percentage of clicks.

Personally I'd like to see actual values..

Consider: you send out a mailshot and 480 people click on link A and 76 on link B.

Google Analytics tells you that 3.54% of clicks on A were converted to sales compared to 23.85% of clicks on B.

Personally I think that information isn't immediately valuable... We I'd like to see is that really 17 people were converted from click A and 18 folk from click B.

Browser Bookmarklet: Google Analytic Goal Conversion

So we've built a little bookmarklet to convert the data on the page from percentages to numbers.

• GA Show Values « Bookmark this link! (Updated, v1.1)

Using the bookmarklet is simple.

1. Bookmark the link above and put it somewhere handy...
2. Go to Google Analytics » Traffic Sources » Keywords (as an example)
3. Click on the "Goal Conversion" tab to see Conversions versus Keywords
4. Click the Bookmark!

Chrome Users

For some reason Chrome doesn't like to let you add that bookmark... so here's the source for you to make your bookmarklet with.  Instructions are slightly different therefore for Chrome:

1. Open this page in Chrome
2. Copy the source code below
3. Hit Ctrl+Shift+B to open the Bookmark Manager
4. Select the "Bookmarks Bar" folder, or other folder of your choice, in the left hand panel.
5. Click "Organize" and choose "Add Page..."
6. Give your bookmarklet a name like "Goal Values"
7. Paste the stuff you've copied from below into the "URL" field.
8. ... and you're good to go.  Navigate to a Goal Conversions page and click yuor link... ( Ctrl+B to reveal the Bookmarks Toolbar in Chrome by the way...   or have a look at all the Chrome shortcuts here )

javascript:if ( ( t = document.getElementById('f_table_data') ) && ( t.tagName.toLowerCase() == 'table' ) ){for ( r = 1; r < t.rows.length; r ++ ){ex = [];try {if ( v = parseInt( t.rows[r].cells[2].innerHTML.replace(/,/g, '') ) ) {if ( t.rows[r] ) {for ( c = 3; c <= 7; c ++ ) {if ( t.rows[r].cells[c] ) {pc = t.rows[r].cells[c].innerHTML;if ( pc.indexOf('%') != -1 ){t.rows[r].cells[c].innerHTML = Math.round((parseFloat(pc) / 100) * v);}}}}}} catch (e){alert(e);ex.push(e);}if (ex.length){ alert('Something went wrong.. are you on the Goal Conversion Tab?nnmail opensource@icommunicate.co.uk for help!nnException details follow:nn' + ex ); break; };}if ( !ex ) {if ( ( sc = document.getElementById('f_scorecard_0') ) && ( c = sc.cells ) ) {if ( ( p = c[0].getElementsByTagName('p') ) && ( s = p[0].getElementsByTagName('span') ) ) {v = parseInt( s[0].innerHTML.replace(/,/g, '') );for(x=1;x<=5;x++){if ( ( p = c[x].getElementsByTagName('p') ) && ( s = p[0].getElementsByTagName('span') ) ) {if (( pc = s[0].innerHTML ) && (pc.indexOf('%')!=-1)){s[0].innerHTML = Math.round((parseFloat(pc) / 100) * v);}}}}} else {alert(s.cells);}}} else {alert('No goals to convert? Mail opensource@icommunicate.co.uk for help!');};void(0);;