Facebook & Twitter Campaign Success

Deep Blue Sky work with a range of agencies to provide both design and technical solutions. In 2010 we were approached by a leading Bristol marketing agency to design and produce a promotional website for Wicked Pig, a popular snack brand here in the UK.

The Challenge

Wicked Pig wanted to promote their brand through a viral marketing campaign based on their microsite, Sty TV. As a result, Deep Blue Sky were selected to produce an exciting socially powered competition website where entrants would compete to pull the best "Snout Pout" (gurning face).

The primary challenge was to ensure that the website integrated with social networks in order to ensure widespread engagement from the target audience.

A secondary requirement was to produce a design that was exciting and visually appealing in order to ensure visitor retention and increase engagement.

What we delivered

Building on the current theme of the Sty TV website and following the strict brand guidelines provided by Wicked Pig, our design team created a design concept which was both "on brand" and visually engaging. This was achieved thanks to a robust design process which included user research, wire-framing and moodboarding, thereby ensuring that the final concept exceeded the expectations of our client.

Working alongside this, our technical developers produced the competition framework to complement the design. Building on the power of Deep Blue Sky's own Spirit web framework, the team were able to easily create the full competition mechanic, from user logins and account management to voting and automatic emails.

Socially Powered

A key part of the entire project was integration with social media. Deep Blue Sky's extensive experience with the technical side of Facebook and Twitter ensured that we were able to seemlessly weave social tools into the website to enhance the experience for user and provide greater viral potential for our client.

Thanks to our technical team, users were presented with a streamlined sign up process allowing them to login via previously created Twitter or Facebook accounts. Once authenticated, the website was able to automatically post to social "Walls" and "Streams" during each major interaction with the website, which served to enhance the site's visibility on various social network's.

Want to know more?

Sty TV is just one example of how DeepBlueSky work clients and their agencies to help them realise their marketing goals online. We provide a range of services from design and technical development to digital consultancy and social media integration.

To find out more about how we can help you contact us online or call 01225 444674.