Deep Blue Sky has been working with twiDAQ to produce a virtual stock market game which will soon be available to play online. Working on many of the same principles as a real stock market, the game utilises statistics from Twitter to allow people to trade fantasy shares in celebrities, companies, TV shows and more.
Managing Director Jim Morrison explains, “twiDAQ adheres very closely to the stock-exchange metaphor, with people trading shares in the most popular Twitter accounts.”
“Players will compete to gain virtual capital and level-up to gain exciting rewards. The most savvy will be able to trade their way to top and beat their friends to be crowned master traders.”
To create the game mechanics, the Deep Blue Sky team harness data from Twitter, skilfully manipulating it to create a realistic trading environment where trending patterns on the social networking site trigger fluctuations in the twiDAQ marketplace.
The technical challenge of utilising the power of the social networks to drive twiDAQ came easily to the team at Deep Blue Sky, who regularly employ social networking tools to aid clients such as Dickies Workwear Ltd and Room for Romance.
The current version of the game was previously in live testing for 12 months during which time thousands of excited players signed up, buying and selling over 75 million shares.
All of the data generated was stored and processed by Deep Blue Sky’s
web framework Spirit, which is used to run all their client projects from small businesses to large hotel booking sites. The huge volume of data managed during the trial period alone, testifies to the platform's ability to match the demands of any project.
Drawing on feedback gained during the trial period, Deep Blue Sky has redesigned the twiDAQ interface. With a track record of producing attractive and user-friendly websites, their designers have worked to incorporate a wealth of exciting new features and further enhancements to the gameplay.
A flexible development process has enabled the agency to efficiently prototype the design, applying their knowledge of the latest web technologies – including HTML5 – to create an exciting interface which marries engaging user experience with visual design to great effect.
Senior Designer, David Smith added, “I think users will be really excited to see the new and innovative elements of gameplay that our design team have introduced to twiDAQ. The new interface really illustrates the power of the new technologies we have available on the web.”
To keep up to date with all the news from Deep Blue Sky you can follow them on Twitter @deepbluetweets or visit www.deepbluesky.com
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