Mona Lisa is watching you
An email in an inbox does not mean that the images in that email are in the inbox; these images are stored remotely on a web server. You will notice you normally have to tap “show images” in your email client to see the images. This is because when an image is loaded in the email, the sender of the email can track that you have opened an email, when you did it and even roughly where you are. Obviously, this is a big security concern for the user who may wish to not disclose this information.
To a marketer, this means that those beautifully designed images in your email wont be seen by around 90% of your audience. Using a combination of text to entice a user into either tapping the “show images” button or clicking a link is therefore much more important than cramming an email with images.
Don’t rely on what may not be there
When a user opens an email we can’t rely on the user tapping the “show images” button. A user generally will scan the email content first before decided if it needs deleting, or showing images. This is especially true for mobile users, where time is a much more precious commodity.
There is a sensible solution for creating an email without relying on images; creating fall-backs for images. This basically means colouring and styling text where the image would load. A smart email developer will create a coherent and captivating email, that does not depend on images, but rather is enhanced by images.
Creating engaging text, and letting a skilled email developer create an engaging layout will help you receive more of those email conversions.
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